February 17, 2009

New UK Crime Ad Campaign Launched

Filed under: Crime News — admin @ 4:27 pm

The British Government this week launched a new £1.6 million national ad campaign to help the public protect their homes from burglars. The government hasn’t physicaly said that as the current recession deepens, crime rates are expected to soar, but you just have to read between the lines to see how nervous they are becoming about home security. UK Home Secretary, Jacqui Smith, who helped launch the crime ad campaign said, “Most burglars are opportunistic …This campaign is about making sure that people are aware and doing everything they can to protect their homes”.

The new crime adverts will appear across national and regional newspapers, television and radio over the next eight weeks. The message the ads are to show is a simple one about how the public can make their homes safer and protect themselves. “Keep it Safe, Keep it Locked” is part of the successful, “Lets Keep Crime Down” campiagn launched during 2008 and is part of the message the new crime ads are trying to get across to the public.

If you haven’t seen it already here is one of the video ads, that is part of the campaign.

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